Realtors: Why You Should Be Using EDDM for Just Listed and Just Sold Postcards

🎯Attention Realtors: “Wait, direct mail? Isn’t everything digital now?”

If you've found yourself wondering this, you’re not alone. With the rise of social media marketing and online advertising, many real estate professionals are quick to overlook a time-tested strategy that can still work wonders for your listings—direct mail! And not just any direct mail, but Every Door Direct Mail (EDDM).

Imagine this: Your latest luxury listing hits the market, and with just a few clicks, a beautiful postcard showcasing that property lands directly in the hands of every neighbor in the area. You’ve just effortlessly increased your listing’s visibility to a highly targeted audience. Sounds pretty good, right?

Here’s why you should be using EDDM to send out those “Just Listed” and “Just Sold” postcards around your listings:

1. Hyper-Local Targeting. When you list a property, one of the first things you want to do is let the surrounding community know. Why? Because neighbors are often the best ambassadors for spreading the word. With EDDM, you can target specific zip codes and carrier routes to ensure your marketing goes to the exact neighborhood surrounding your listing. You’re reaching potential sellers and buyers who have a vested interest in the local market.

2. Cost-Effective Reach. Compared to digital ads or traditional mailing campaigns, EDDM is incredibly affordable. The U.S. Postal Service offers discounted rates for EDDM campaigns, allowing you to reach hundreds—even thousands—of homes without breaking the bank. With such a low cost per piece, it’s an investment with a strong potential ROI.

3. Tangible Marketing. In today’s digital world, something as simple as holding a beautifully designed postcard in hand can be powerful. While email ads and social media posts can be scrolled past, postcards grab attention. They bring your listings to life in a tangible way that digital ads simply can’t.

4. Increases Brand Recognition. Even if the recipient isn't actively looking to buy or sell, receiving regular “Just Listed” and “Just Sold” postcards from you builds familiarity. Over time, people will start recognizing your name as the local expert. When they—or someone they know—decide to enter the market, guess who they’ll remember first?

5. Builds Seller Confidence.Sellers love to see that their agent is proactive and leaving no stone unturned when marketing their property. EDDM postcards show your commitment to promoting their listing to the immediate community and potential buyers, which reassures them they’re in capable hands.

6. Drives Traffic to Your Online Listings.Your postcard is the hook, but the real magic happens when recipients scan that QR code or visit the link you’ve provided to check out more details, photos, or virtual tours. By integrating EDDM with your digital marketing efforts, you create a seamless experience that drives online traffic and inquiries.Using EDDM for “Just Listed” and “Just Sold” postcards is a no-brainer if you want to stand out in your local market, reach a wider audience, and continue building your real estate brand. It’s cost-effective, highly targeted, and a refreshing way to cut through the noise in a crowded digital space.

So next time you have a new listing or a successful sale, think about adding EDDM postcards to your marketing toolkit. You’ll be surprised how many eyes—and potential clients—you’ll capture.

Below is an Example of a Just Listed Post Card that we will be sending to approx 602 Homes around our most recent listing in Powell OH

☑️Andrew Robinson Real Brokerage TEchnologies 614-323-1249