Realtors: Why You Should Be Using EDDM for Just Listed and Just Sold Postcards

🎯Attention Realtors: “Wait, direct mail? Isn’t everything digital now?” If you've found yourself wondering this, you’re not alone. With the rise of social media marketing and online advertising, many real estate professionals are quick to overlook a time-tested strategy that can still work wonders for your listings—direct mail! And not just any direct mail, but Every Door Direct Mail (EDDM). Imagine this: Your latest luxury listing hits the market, and with just a few clicks, a beautiful postcard showcasing that property lands directly in the hands of every neighbor in the area. You’ve just effortlessly increased your listing’s visibility to a highly targeted audience. Sounds pretty good, right? Here’s why you should be using EDDM to send out those “Just Listed” and “Just Sold” postcards around your listings: 1. Hyper-Local Targeting. When you list a property, one of the first things you want to do is let the surrounding community know. Why? Because neighbors are often the best ambassadors for spreading the word. With EDDM, you can target specific zip codes and carrier routes to ensure your marketing goes to the exact neighborhood surrounding your listing. You’re reaching potential sellers and buyers who have a vested interest in the local market. 2. Cost-Effective Reach. Compared to digital ads or traditional mailing campaigns, EDDM is incredibly affordable. The U.S. Postal Service offers discounted rates for EDDM campaigns, allowing you to reach hundreds—even thousands—of homes without breaking the bank. With such a low cost per piece, it’s an investment with a strong potential ROI. 3. Tangible Marketing. In today’s digital world, something as simple as holding a beautifully designed postcard in hand can be powerful. While email ads and social media posts can be scrolled past, postcards grab attention. They bring your listings to life in a tangible way that digital ads simply can’t. 4. Increases Brand Recognition. Even if the recipient isn't actively looking to buy or sell, receiving regular “Just Listed” and “Just Sold” postcards from you builds familiarity. Over time, people will start recognizing your name as the local expert. When they—or someone they know—decide to enter the market, guess who they’ll remember first? 5. Builds Seller Confidence.Sellers love to see that their agent is proactive and leaving no stone unturned when marketing their property. EDDM postcards show your commitment to promoting their listing to the immediate community and potential buyers, which reassures them they’re in capable hands. 6. Drives Traffic to Your Online Listings.Your postcard is the hook, but the real magic happens when recipients scan that QR code or visit the link you’ve provided to check out more details, photos, or virtual tours. By integrating EDDM with your digital marketing efforts, you create a seamless experience that drives online traffic and inquiries.Using EDDM for “Just Listed” and “Just Sold” postcards is a no-brainer if you want to stand out in your local market, reach a wider audience, and continue building your real estate brand. It’s cost-effective, highly targeted, and a refreshing way to cut through the noise in a crowded digital space. So next time you have a new listing or a successful sale, think about adding EDDM postcards to your marketing toolkit. You’ll be surprised how many eyes—and potential clients—you’ll capture. Below is an Example of a Just Listed Post Card that we will be sending to approx 602 Homes around our most recent listing in Powell OH ☑️Andrew Robinson Real Brokerage TEchnologies 614-323-1249

Andrew Robinson earns internationally recognized designation for performance in luxury real estate

FOR IMMEDIATE RELEASE Columbus, OH. June 28, 2024— Andrew Robinson with Real Brokerage Technologies Inc. in Powell, OH has recently earned the coveted Certified Luxury Home Marketing Specialist™ (CLHMS™) designation from The Institute for Luxury Home Marketing. This accolade underscores Andrew's expertise and proficiency in the upper-tier market and proven performance in this niche sector The CLHMS designation is recognized as the mark of accomplishment in luxury real estate markets; this achievement proves that recipients are true professionals in this sector. To receive the CLHMS recognition, an agent must meet specific criteria, including completion of rigorous training and demonstrating a proven track record in the upper-tier property market. "Attaining the CLHMS designation is a significant accomplishment and testament to Andrew's dedication to providing the best service possible to clients in the luxury residential sector," commented Kathleen Bibbins, Director of The Institute for Luxury Home Marketing. "The CLHMS “seal” is a symbol of distinction. Affluent buyers and sellers worldwide look for this symbol of knowledge, expertise, and performance when putting their trust in a real estate professional.” The specialized training and ongoing membership with The Institute provide Andrew with the knowledge and tools to serve clients better. The CLHMS designation provides evidence of the successful commitment to service at the highest level. When buying or selling a luxury home, it is vital that you partner with a real estate professional who understands your needs and lifestyle and has Expert Knowledge of the Local Market.,” said Andrew. Andrew Robinson has been in real estate since 2014 and specializes in Luxury Property Marketing in Central Ohio and for Baby Boomers considering downsizing, Andrew's expertise in providing tailored advice makes the transition smooth and stress-free. For more information about the luxury market in Central OH, contact Andrew Robinson with Real Brokerage Technologies Inc. at 614-323-1249 or Arobinson2255@gmail.com. Visit the Website https://findhomesinohio.com/

Unlock Your Dream Home: The Ultimate Guide to Finding Your Perfect Central Ohio Property

Finding your dream home is an exciting journey, and Central Ohio offers a plethora of possibilities. Whether you're a first-time homebuyer or looking to upgrade, this ultimate guide is designed to help you navigate the real estate landscape in Central Ohio and unlock the door to your dream home. Chapter 1: Define Your Dream: The first step in finding your dream home is to clearly define what that dream looks like. Consider your lifestyle, preferences, and future plans. Are you looking for a peaceful suburban retreat, a vibrant urban dwelling, or something in between? Central Ohio boasts a diverse range of neighborhoods, each with its unique charm. Chapter 2: Research Central Ohio Neighborhoods: Central Ohio is a region rich in diversity, offering a variety of neighborhoods to suit different tastes and lifestyles. Research popular areas such as German Village, Dublin, or Short North to understand the local atmosphere, amenities, and community vibes. Take note of school districts, parks, and nearby attractions that align with your preferences. Chapter 3: Set Your Budget: Knowing your budget is crucial in the home-buying process. Central Ohio provides a range of housing options, so it's essential to determine how much you can comfortably afford. Consider additional costs like property taxes, homeowner association fees, and maintenance expenses to ensure your dream home remains within financial reach. Chapter 4: Find a Knowledgeable Realtor: A knowledgeable realtor is your key to unlocking the best Central Ohio properties. Seek an agent who understands the local market, has a track record of successful transactions, and is attuned to your specific needs. They can guide you through the complexities of the home-buying process, making your journey smoother and more informed. Chapter 5: Attend Open Houses and Tours: Central Ohio regularly hosts open houses, allowing prospective buyers to explore properties firsthand. Attend these events to get a feel for the layout, design, and overall atmosphere of homes in different neighborhoods. Take notes and pictures to help you remember the details and compare options later. Chapter 6: Consider Your Commute: Central Ohio offers a balance between urban and suburban living, and your daily commute is a crucial factor. Consider the proximity to your workplace, schools, and other important destinations. Evaluate transportation options and traffic patterns to ensure your chosen location aligns with your lifestyle. Chapter 7: Take Advantage of Home Inspections: Once you've found a property that captures your heart, don't skip the home inspection. Central Ohio's climate can pose specific challenges to homes, such as potential issues with roofs, foundations, or heating systems. A thorough inspection ensures that your dream home doesn't come with unexpected surprises. Chapter 8: Explore Financing Options: Understanding your financing options is vital in the home-buying process. Research mortgage rates, loan types, and down payment requirements. Central Ohio has a variety of financial institutions and mortgage brokers, so shop around for the best terms that align with your budget and long-term financial goals. Chapter 9: Engage with the Community: Central Ohio is more than just a collection of homes; it's a vibrant community. Attend local events, explore neighborhood parks, and engage with residents to get a sense of the community spirit. Central Ohioans are known for their friendliness, and becoming part of the community adds an extra layer of satisfaction to your homeownership experience. Chapter 10: Sealing the Deal: Once you've found your dream home and completed all necessary due diligence, it's time to seal the deal. Work closely with your realtor and legal professionals to ensure a smooth closing process. Central Ohio has a robust real estate market, so having professionals by your side will help navigate any potential hurdles. Conclusion: Unlocking your dream home in Central Ohio is a rewarding journey filled with possibilities. By defining your dream, researching neighborhoods, setting a budget, and engaging with local professionals, you'll be well on your way to finding the perfect property. Central Ohio offers a diverse range of homes, and with the right guide, you'll soon be turning the key to your dream home. Happy house hunting! 🏡✨ 📲𝙁𝙚𝙚𝙡 𝙛𝙧𝙚𝙚 𝙩𝙤 𝙧𝙚𝙖𝙘𝙝 𝙤𝙪𝙩 𝙩𝙤 𝙢𝙚 𝙞𝙛 𝙮𝙤𝙪’𝙧𝙚 𝙩𝙝𝙞𝙣𝙠𝙞𝙣𝙜 𝙖𝙗𝙤𝙪𝙩 𝙨𝙚𝙡𝙡𝙞𝙣𝙜 𝙖𝙣𝙙 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙚𝙙 𝙞𝙣 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪𝙧 𝙝𝙤𝙢𝙚 𝙞𝙨 𝙬𝙤𝙧𝙩𝙝 𝙞𝙣 𝙩𝙝𝙞𝙨 🔥 𝙢𝙖𝙧𝙠𝙚𝙩. For upcoming tours, exclusive showings, future tips and content:👉follow @andrewrobinson2255👉follow @andrewrobinson2255DM, call or text for more info. ☎️Andrew Robinson Over $120 million sold, 250 Families Served. Real Brokerage Technologies614-323-1249   🎯S𝒄𝒉𝒆𝒅𝒖𝒍𝒆 𝒂 𝒄𝒐𝒏𝒔𝒖𝒍𝒕𝒂𝒕𝒊𝒐𝒏 𝒖𝒔𝒊𝒏𝒈 𝒕𝒉is 𝒍𝒊𝒏𝒌 🤗  #ohiorealtors #ohiorealestateagent #ohiorealestate #columbusrealtors #newlisting #firsttimehomeowner #modelhome #movetoohio #Movetocolumbus #columbushomesforsale #powellhomesforsale #dublinhomesforsale #realbroker #RealEstateGoals #DreamHome

10 Expert Tips to Increase Your homes Resale Value

Are you considering selling your home in the near future and want to ensure you get the best return on your investment? Increasing your home's resale value doesn't always require major renovations; sometimes, it's the small details that make the most significant impact. In this comprehensive guide, we'll explore expert tips on how to boost your home's resale value effectively. 1. Curb Appeal Matters: Make a Great First Impression One of the first things potential buyers notice is the exterior of your home. Enhancing curb appeal is a cost-effective way to increase resale value. Consider planting flowers, repainting the front door, and maintaining a well-manicured lawn. A welcoming exterior sets the stage for a positive overall impression. 2. Upgrade the Kitchen: The Heart of the Home Kitchens are often the focal point for homebuyers. Invest in modern appliances, update countertops, and consider a fresh coat of paint. Minor kitchen renovations can significantly increase your home's resale value and attract potential buyers. 3. Bathroom Renovations: Small Changes, Big Impact Bathrooms are another critical area for buyers. Update fixtures, replace outdated tiles, and ensure the space is well-lit. A modern, clean bathroom adds value to your home and appeals to a broader range of buyers. 4. Energy-Efficient Upgrades: Go Green Today's homebuyers are often looking for energy-efficient features. Consider installing energy-efficient windows, a programmable thermostat, and energy-efficient appliances. Not only do these upgrades make your home more attractive, but they also save money on utility bills. 5. Maximize Storage Space: Declutter and Organize Ample storage space is a significant selling point for any home. Declutter and organize closets, cabinets, and other storage areas. Consider adding built-in storage solutions to maximize space and appeal to potential buyers looking for a well-organized home. 6. Fresh Paint: A Quick and Affordable Upgrade A fresh coat of paint can transform the look and feel of a home. Choose neutral colors to appeal to a broader audience. Repainting walls, trim, and doors can give your home a modern and well-maintained appearance. 7. Smart Home Features: Embrace Technology Integrating smart home features can make your property more appealing. Consider installing a smart thermostat, security system, or automated lighting. These features not only enhance convenience but also add a touch of modernity to your home. 8. Focus on Flooring: Update Worn-out Surfaces Worn-out or outdated flooring can significantly impact the perceived value of your home. Replace old carpets, refinish hardwood floors, or consider modern flooring options like laminate or vinyl. Flooring upgrades can provide a fresh and updated look to your home. 9. Landscaping: Transform Your Outdoor Space A well-maintained outdoor space adds immense value to your property. Invest in landscaping by planting trees, flowers, and shrubs. Create functional outdoor living spaces that showcase the potential for entertaining and relaxation. 10. Professional Home Inspection: Address Issues in Advance Consider hiring a professional home inspector before listing your property. Identifying and addressing potential issues in advance can give you an edge in negotiations and instill confidence in potential buyers. Conclusion Increasing your home's resale value is a strategic process that involves both cosmetic enhancements and practical upgrades. By focusing on curb appeal, kitchen and bathroom improvements, energy efficiency, organization, modern technology, and overall maintenance, you can attract more potential buyers and secure a higher resale value for your home. Remember, it's the thoughtful details that make your property stand out in a competitive real estate market. Take the time to invest in your home wisely, and you'll reap the rewards when it comes time to sell.  📲Feel free to reach out to me if you're thinking about selling or you are interested in what your home is worth in this 🔥 market. For upcoming tours, exclusive showings, future tips, and content: 👉follow on Instagram @andrewrobinson2255  DM, call, or text for more info. ☎️Andrew Robinson Over $120 million sold, 250 Families Served. Real Brokerage Technologies 614-323-1249